How Creators and Influencers Can Master the New Google Discover Updates Using Linktree

Google Discover recently dropped a new update that’s set to shake things up for creators. Profiles from Instagram, X and YouTube Shorts will now be discoverable within the app, offering new ways to be seen and build a cross-platform following.

However, creators are still facing one key challenge—conversion. Without a seamless, consolidated way to showcase all you have to offer, you’re losing out on major opportunities to capture meaningful data, sell your products or services and remarket to your audience.

Linktree offers an all-in-one solution to this problem. Learn how to use Linktree to turn this new Google Discover traffic into omnichannel audience growth and a monetization pipeline that helps you earn more online.

Google Discover for creators: What you need to know about the latest updates

What is Google Discover?

Google Discover is a hub within the Google app that acts as a centralized place to consume news and media from all corners of the internet. It makes it easier to browse content that’s relevant to your interests without switching between multiple platforms or websites.

What are the new Google Discover updates?

As of September 2025, Google has released a new update to Discover, giving users even more control over the content they see.

A key part of this update is the introduction of social media channels—now, as well as articles, Google Discover consolidates posts from popular platforms including:

• Instagram (Reels and feed posts)
• X (formerly Twitter)
• YouTube Shorts

According to the team at Google, there are also more social platforms coming to Discover in future, too.

What do the new Google Discover updates mean for creators?

The new Google Discover update for social media signals a huge shift for creators, whether you’re an influencer, a vlogger, a small business owner or another online personality.

Perhaps the most exciting change is the ‘follow’ functionality, which lets Google Discover users subscribe to their favorite creators and publishers. This creates a much more customized Discover feed and ensures interested audiences never miss a post from the people they love to follow online.

For creators, this means:

• More centrality: Users can find and consume your cross-platform content with ease.
• Better visibility: By consolidating everything within Discover, it’s easier to get your content—whichever platform it’s on—in front of viewers.
• Increased reach and engagement: Like Instagram’s Explore feed or X’s For You tab, Google Discover creates another place for new audiences to find and engage with your content.

The Linktree advantage: How to convert traffic from Google Discover using Linktree

When a user navigates to your Google Discover profile, they’ll see handy links to your social accounts and previews of your content that they can watch in-app or on each relevant platform. This increased discoverability means you could see a huge uptick in traffic to your socials—but without optimizing your social profiles, you’re cutting off the customer journey early.

Luckily, that’s where Linktree comes in. By consolidating all your links in one centralized hub, using Linktree ensures that when someone lands on your profile, they know exactly what to click to engage with you further, whether that’s buying a product or signing up to your mailing list.

As a creator, here’s what you’ll unlock when you use Linktree.

Advantage 1. Centralized hub

Linktree serves as an all-in-one hub for engaging and converting your audience. It’s where you can store all your links, not just a select few—think social channels, paid communities, product listings, affiliate links and even courses and ebooks.

With a Linktree, you don’t have to compromise by picking just one or a few links. Plus, you can customize the appearance of your Linktree so it’s brand-aligned and switch it up when you have new content to share or something you’d like to double down on, like a product launch.

Advantage 2. Advanced analytics to track performance

Once you’re gaining new traffic from Google Discover, you’ll want to know exactly where those users go and which actions they take.

Linktree has advanced analytics tools that make this simple, giving you the ability to:

• Track major audience insights: From clicks to engagement to audience profiles, Linktree’s advanced analytics tools help you see exactly who your followers are and how they’re interacting with your content.
• Monitor conversions and revenue: If you’re using Linktree to sell products or subscriptions, you’ll also enjoy helpful analytics to track your sales and performance.
• Make data-driven decisions: Once you’ve got these insights under your belt, you’ll be well-equipped to translate them into real business decisions. Analyze your performance metrics over time to see what’s doing well—and what’s not—before you implement changes to your content strategy.

[CALLOUT QUOTE] “I love [Linktree’s] analytics. Other link-in-bio companies don’t provide extensive data on what’s going on,” says content creator Riley Lemon (@riley.lemon).

It’s true—Linktree’s analytics tools are so comprehensive, you won’t need to go anywhere else for a full picture of your performance.

Advantage 3. Tools to turn followers into customers

To succeed as a creator, you need to learn how to monetize your following. Without paid collabs, affiliate links, digital products and more, you’re channeling all your energy into creating content that won’t earn you a cent.

If monetization is on your radar, use Linktree’s built-in features to:

• Earn commission with Linktree Shops: Add a Shop to your Linktree to start promoting the affiliate products you love to your followers—and earn commission as soon as you make a sale.
• Sell digital and physical products: Sharing your products with new customers is effortless when you use Linktree. Add a link to your website or third-party sales platform, or use the Digital Product feature to make sales then and there.
• Host sponsored links:Partner with brands to share links with your followers and reap cash rewards when they click and complete any required actions.
• Offer sessions or bookings: If you’re running a service-based business, use Linktree to share your booking link and instantly boost your customer base. You can even receive payments right within Linktree to streamline the customer journey.

Advantage 4. Long-term audience ownership

There’s more to succeeding online than just attracting followers—it’s all about what you do with them once you’ve got them on your side. Google Discover is a fantastic tool for getting your content in front of more eyes, but Linktree is the key to owning that audience long-term.

When you use Linktree as a creator or brand, you can:

• Turn visitors into subscribers: Built-in contact forms let you capture valuable audience information, like email addresses and zip codes, right from within your Linktree. From here, you can use tools like email marketing to retarget them or deliver in-depth content beyond the bounds of a social media post.
• Organize your data: Linktree acts like a mini customer relationship manager (CRM), giving you tons of important insights into your followers and their behavior. Organize your audience into lists or use tags to create segments that can be used to support your wider marketing efforts.
• Connect Linktree with your email client: If you’re using an email marketing tool like Mailchimp, Klaviyo, or Kit, you can directly sync all the new contacts you receive from your Linktree sign-up form. No more messing around with data exports—your customer information is automatically kept up-to-date and tagged or segmented thanks to Linktree.

Why creators choose Linktree

Linktree is the link-in-bio tool of choice for millions of creators, influencers, and businesses worldwide, and for very good reason. There’s more to Linktree than just link hosting—it serves as an all-in-one content hub to connect, engage and communicate with your audience.

Plus, if monetization is top of mind, Linktree makes the process simple. From selling digital and physical products to promoting courses, paid communities and more, Linktree’s Earn tools are designed to boost your revenue as a creator.

Still paying big bucks for a fancy website that doesn’t convert? Well, now’s the perfect time to simplify.

[CALLOUT QUOTE] “Websites are cool—I have one—but Linktrees just make it so much easier,” says creator Tan Nguyen.

If you’re a creator, small biz, or influencer, Linktree eliminates the need for a complex site by acting as a resource hub, CRM, analytics tool and growth accelerator all in one.

Curate your corner of the internet

Whether you’re looking for deeper insights into performance, seamless monetization opportunities, more ways to grow your audience or just a trustworthy link-in-bio tool, you’ll enjoy all this—and more—with Linktree. Optimize the journey from Google Discover to conversion by putting it in your bio across platforms and ensuring it’s up-to-date with all your best links.

Ready to jumpstart your corner of the internet today? Sign up to Linktree now.