How to Make a Linktree for Real Estate Agents: Step-by-Step Guide

Looking to streamline your lead generation process as a real estate agent? With a customized Linktree page, you can make it easy for buyers and sellers to contact you and engage with your listings.‍

You know how competitive the real estate industry can be. No matter what region or niche you’re working in, there are countless other agents vying for the attention of buyers and sellers. But, you can take proactive steps to stand out from other real estate agents — such as building a customized link in bio landing page on Linktree.

Forget text-only links that direct users only to your homepage. With Linktree, you can build a branded mini-website that is perfect for capturing and converting leads on social media.

With all of your latest listings, recent sales, contact forms and even links to your social media profiles in one place, you can streamline the journey from discovery to enquiry. Plus, you can boost the visibility of your most important listings to boost buyer interest, increase open home attendance rates and get properties sold sooner.

In this practical guide, we’re walking you through exactly how to create your own Linktree page and how to make it stand out from the crowd as a real estate agent.

Why real estate agents need Linktree

Linktree is the ultimate link in bio landing page builder, designed to help you grow and engage your audience.

As a real estate agent, swapping a single, text-only bio link for a dynamic Linktree landing page allows you to generate more leads, boost interest in your property listings and foster meaningful connections with your local community.

But that’s just some of the benefits of Linktree for real estate agents, which includes:

• Score a cohesive, user-friendly landing page for every social media channel: Skip pasting your website’s homepage into your social media profiles. With a unique Linktree URL, you can use this branded landing page across every platform to ensure a consistent experience across every touchpoint you have with users.
  
• Align your landing page with your real estate agency’s visual identity: With the ability to customize the colors, imagery, fonts, and layout of your Linkree, you can ensure your link in bio landing page is as unique and memorable as your real estate agency.
  
• Easily update and promote your latest listings: Want to spotlight an exciting new listing to support your client’s home sale campaign? With Linktree, you can easily update and refresh your links to promote your newest properties and catch the eye of buyers on social media.
  
• Harness visual elements to boost interest and engagement: From embedded YouTube videos to stunning professional photography, let the visuals do the talking to engage viewers with your content and listings. With dynamic content blocks on Lintree, you can give audiences a sneak peek of properties to drive traffic and enquiries.
  
• Make it easy for prospects to take action: Plus, Linktree makes it easy to capture leads and book discovery calls with prospects. From embedded lead forms to contact cards and our handy integration with Calendly, Linktree allows you to drive meaningful action from potential clients — all in just a few taps.

Step-by-step guide to creating a Linktree for real estate agents

Ready to get started? Real estate agents: here’s exactly how to build your first Linktree page from scratch, complete with expert tips and pointers to optimize your page and drive maximum visibility.

Step 1. Sign up or log in to Linktree

The first step to building your Linktree landing page is to sign up for an account. Simply enter your email address, follow the prompts and claim your unique Linktree URL.

The type of account you set up depends on your needs and budget. Let’s run you through the key differences between paid vs free Linktree accounts:

• Free Linktree accounts: A great starting point for emerging real estate agents looking to boost their digital presence. You can set up unlimited links, drive your offline traffic online with custom QR codes and grow your cross-channel following by connecting all your social profiles with one easy link.
  
• Paid Linktree accounts: Best for real estate agents ready to elevate their brand and supercharge their growth. With a paid account, you have three tiered pricing options:
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  • Starter Plan: Everything in the Free plan, plus the ability to schedule time-sensitive links, add animations to your most important links, customize the look and feel of your links, spotlight certain content and even track the performance of your links.
    
  • Pro Plan: Everything in the Starter Plan, plus the ability to add bespoke thumbnails and backgrounds, gain deeper analytics and conversion tracking, collect email addresses and phone numbers and integrate with other marketing tools (like Google Analytics and Mailchimp).
    
  • Premium Plan: Everything in the Pro Plan, plus a tailored onboarding call, priority customer support from Linktree’s experts and the ability to export your analytics data.

Our tip? Get started with a free trial of a Pro Plan, as our research shows that Pro users get more engagement.

Dive into a side-by-side comparison of Linktree’s plan options on our Pricing page.

Step 2. Customizing your Linktree

So, you’ve claimed your custom Linktree URL. Now what?

It’s time to make an impact and customize your Linktree page to align with your real estate agent’s brand identity. With a paid Linktree account, you can tailor your landing page to suit your visual guidelines — helping to build brand recognition with a cohesive visual identity across all your digital touchpoints.

In practical terms, here’s what you need to consider when customizing your Linktree:

• Profile: Upload a professional headshot or company logo and choose between our Classic or Hero designs. Plus, this is where you can edit your display name and bio and add links to your other social channels.

• Background: Want a sleek, single color background? Select the Hero design and input the HEX code of your primary brand color. Otherwise, select the Classic design and choose from our pre-built templates — or even build your own from scratch! You can even add animated elements as your background for an eye-catching design. ‍
• Buttons: Call the shots over whether your link buttons are filled, outlined, rounded or using shadows. Plus, you can customize the colors of both your button color and font colors, too.
• Fonts: Give your Linktree page a truly branded look by selecting your ideal font from our wide selection of options. Stick with a classic script, opt for something modern or even go bold with a unique font.
• ‍Branding: With a paid account, you can also toggle off Linktree’s logo to ensure your brand remains front and center.
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Step 3. Adding key links

Now, it’s time to get your links and content sorted. With Linktree, you have incredible flexibility in terms of how you spotlight your listings, property tours, contact forms and more.

For real estate agents building their Linktree from scratch (or giving their existing Linktree a refresh), here’s what links to include:

• Current property listings: Use a collection block to group all your latest listings together in a stack, grid, or carousel. We’ll do the hard work by pulling through a stunning image of each listing, too.
  
• Contact form: Use a compelling prompt such as “Looking to buy or sell?” to direct users to submit an enquiry directly from your Linktree. Toggle on the fields that matter to you and connect your inbox to get responses sent directly to your inbox.
  
• Discovery call link: With our handy Calendly integration, you can prompt visitors to book a discovery call with you in just a couple of clicks. Talk about the easiest way to secure leads from social media!
  
• Social proof: From 5-star reviews to glowing testimonials, use another collection block to group links to your reviews together. Add a label like “Read my 5-star reviews” to make it easy for prospective clients to build trust with your agency.
  
• Property tours: If you're investing time and effort into producing high-quality property walkthrough videos, ensure you’re getting eyeballs on your content! By embedding YouTube videos directly into your Linktree, you can catch the eye of potential buyers in seconds.

Step 4. Optimizing your Linktree for engagement

When designing your Linktree, the golden rule is less is more. Your landing page should alleviate decision fatigue and clearly guide users to your most important links and listings.

In tangible terms, here’s how to boost engagement with your Linktree content:

• Use collections to group together similar links: Rather than making users scroll through endless links, use collections to categorize your Linktree content. From ‘Recent Sales’ to ‘Latest Listings’, these collections can be easily updated to spotlight only your most recent listings, too. ‍
• Add descriptive header labels: Take the guesswork out of navigating your Linktree by using header text to your advantage. Use conversational phrases that will immediately resonate with viewers, such as ‘Looking to buy?’ or ‘Recent sales in your neighborhood’.‍
• Upload visual thumbnails: Plus, visuals are a handy way to keep viewers engaged with your most important content. Why not add a stunning property photo to your contact form to drive a higher engagement rate and new leads for your business?
  

Step 5. Showcasing your Linktree

The final piece of the puzzle is maximizing the visibility of your Linktree. Both offline and online, your Linktree should be the primary way users engage with your listings and content.

Here are a few ideas for showcasing your Linktree across your marketing channels:

• Create a custom QR code linking to your Linktree and print this onto your offline collateral, such as property flyers, promotional postcards and event signage.
  
• Copy and paste your custom Linktree URL into the bios of all your social media channels, from Facebook to Instagram to TikTok and beyond.
  
• Plus, why not add your Linktree URL to your professional profile on LinkedIn to make it easy for other real estate professionals to get in touch with you.

How to leverage Linktree as a real estate agent

On your Linktree, you can spotlight your recent sales, promote your new listings, share property market update videos and even set up engaging lead forms to convert new listings.

With a fully customized link in bio landing page from Linktree, you can:

• Drive traffic to your recent sales in seconds to show you what it takes to deliver results
• Raise the profile of your agents to build trust and inspire new enquiries
• Design custom lead forms to capture prospects and follow up with ease
• Leverage powerful analytics to measure the performance of your lead generation efforts

The best bit? Linktree has a stack of plug-and-play link in bio landing page templates, curated specifically for real estate agents. Customize to suit your brand identity and incorporate your own important links to drive traffic where it matters most.

‍What are you waiting for? Join over 100k top real estate professionals who are already growing their real estate businesses on Linktree. Sign up for our free trial today!

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