Our commitment to a safer digital space
Our highest priority is ensuring a safe and reliable experience for the visitors, creators and businesses worldwide who trust our platform. To this end, we have invested significantly in both people and technology to swiftly identify and remove harmful content.
Our Trust & Safety team accomplishes this through proactive and reactive reporting workflows.
Our internal tooling and workflows identify and flag high-risk content, which is then automatically removed or sent to our moderation team for manual review.
Our website forms (Violation Report Form and IP Infringement Report Form) and mobile app enable anyone to easily report any content they come across that they believe is in breach of our Terms & Conditions or Community Standards.
Any requests we receive from law enforcement or government bodies are reviewed and promptly actioned when required.
Team structure
With a global team reviewing content and responding to community violation reports 24/7, we can address issues efficiently and remove harmful content as quickly as possible – with multiple escalation pathways within the moderation team, and between full-time Trust & Safety managers at Linktree.
All team members have access to regular and comprehensive training, monthly quality assurance checks, and regular meetings with their team leaders. Additionally, due to the nature of the content reviewed, we provide access to mental health support to protect our team’s wellbeing while they protect the Linktree community.
How we remove content
We have two primary approaches to address content that violates our Community Standards: content removal and Linktree suspension.
Content removal
Linktree prioritizes removing violative content from a Linktree before considering suspension whenever possible. This process may involve removing links that direct to harmful sites, deleting images containing inappropriate content, or applying a sensitive content warning to specific links to alert visitors before they proceed to third-party websites.
The Linker is notified whenever content is removed from their Linktree. They’re also shown how to appeal the moderation action if they believe it was made in error.
Linktree suspensions
In cases where a violation is particularly severe or multiple infractions associated with a Linktree, the entire Linktree may be suspended. Like with content removals, Linkers are notified when their Linktree is suspended and are given instructions to appeal the decision, unless there is a business or legal reason that prevents us from doing so.
Notifications
Community violation reports
If Linkers or visitors believe they have found content that violates our policies, they can access our community violation report form on any Linktree. Once completed, the report is manually reviewed by our moderation team and the reporting party is notified once it has been processed.
Intellectual property reports
For cases of intellectual property infringement on a Linktree, visitors or rights holders can submit an intellectual property report that will be reviewed manually, usually within 1-2 business days.
Anyone who submits an intellectual property report will be notified of the outcome, including whether their report was accepted or rejected.
Linkers will also be notified if any of their content is moderated due to an intellectual property report and will receive instructions on how to submit a counter-notice if they believe their content was removed in error.
Appeals
As mentioned previously, if a person believes that their content was wrongly removed or their profile unjustly suspended, they can submit an appeal for a manual review.
Our team carefully reviews each appeal, and in some cases appeals may be escalated for further evaluation.
There are three possible outcomes:
The decision is overturned, and the Linktree or content is restored.
The decision is modified, resulting in a warning being applied (or removed) to a specific link.
The decision is upheld, and the Linktree or content is not restored.
Once the final decision is made, the person who submitted the appeal is promptly notified of the outcome.
Methodology
Automation
Linktree uses various automated techniques to detect and remove violative content. Our automated tools use a combination of text, URL and image models to detect potentially violative content and remove it – or prevent it from being added at all. All automated models include a degree of human oversight to address biases and improve accuracy.
Hybrid
Much of our content moderation includes an element of manual review, which classifies these processes as hybrid actions. These processes can include items that are flagged by our automated content detection systems and require manual moderation for retraining or reviewing. Linktree also uses third-party tools and services to detect violative content, with the results being reviewed by our content moderation team.
Manual
Linktree favors manual moderation techniques for t violative categories that require additional context and judgement. Examples include community violation reports, policy/ban appeals and intellectual property reports. Handling these personally is how we balance speed and accuracy: making sure we are handling these cases in an appropriate timeframe and that the correct moderation action is applied.
Content moderation actions
(Global & EU)
Automated link removals
Volume of Moderation Actions
Manual vs hybrid content moderation
These removals are associated with flagged items that were reviewed by the team and determined to be unsafe, illegal or in violation of our Community Standards.
Volume of Reversals
Linktree Suspensions
These removals are associated with flagged items that were reviewed by the team and determined to be unsafe, illegal or in violation of our Community Standards.
Profile Suspensions
Banned accounts: Top violative categories
Number of Bans
Community
violation reports
Number of violation reports received
During the Jan-June period represented in this report, we received 9,668 violation reports, averaging 1,611 per month.
Community Violation Reports
Please note that the category indicates what the reporter selected when submitting the report, which does not correlate with or guarantee moderation action.
EU Community Violation Reports
This graph shows the ratio of reports where there was no confirmed violation, compared to reports that did result in a moderation action.
Overall, this shows that on average only 18.26% of submissions reported during this time were in breach of our Community Standards.
Violation Reports: Rejected vs Accepted
This data reflects the difference in time (seconds) between when the violation report was submitted and when it was closed out by the moderator, including review time and moderation action.
Median Time in Queue (Seconds)
Appeals may be submitted for almost any moderation action taken on an account, such as an account ban or link removal. We received a total of 4,947 during this period.
Volume of Appeals
Appeals within the EU:
This is the ratio of appeals that were rejected (i.e. where the ban stayed in place) vs. appeals that were accepted (i.e. decision overturned and account/content restored).
On average, 20.48% of appeals during this time were accepted.
Appeals: Rejected vs Accepted
This calculates the difference in time (seconds) between the appeal being submitted and the decision being made by the moderator, including review time and any reversal of moderation action.
Median Time in Queue (Seconds)
Intellectual property reports
When we receive an intellectual property report, it is manually reviewed to determine whether the report is valid and if the reported Linktree contains infringing content. If it does, then the content is removed and, if appropriate, the Linktree is suspended.
More on our intellectual property policy
Here’s a breakdown of the global volume of IP reports we received during the data period.
Trademark and Copyright
Trademark Reports
Copyright Reports
Median Response Time (Hours)
Legal requests
The table below provides a breakdown of all legal information requests received during the reporting period. Please note that subpoenas are only actioned when accompanied by the appropriate and official legal documentation.
Linktree has not received any reports from Trusted Flaggers, as defined by the Digital Services Act, during the data period. We remain committed to closely monitoring activity and maintaining an open channel of communication with our Trusted Flaggers to ensure swift action when necessary.
Monthly
active users
Between 1 January 2025 and 30 June 2025, the average number of monthly active recipients was below the 45 million user threshold for being designated as a VLOP.
We define a monthly active recipient as Linkers and visitors who visit our platform and interact with a profile at least once, for example clicking a link, during the calculation period. We have also attempted to limit this number to “unique” visits only e.g. counting multiple visits by the same user as only once in each month.
We will continue to monitor the number of average monthly active recipients and publish updated information in accordance with Article 24(2) of the DSA.
Conclusion
We continually evaluate and update our policies and Community Standards to uphold a safe and fair environment for everyone on the platform. Our commitment to these principles stays at the core of everything we do, so Linktree remains a trusted space.
Note: The data reflected in this report was accurate at the time of generation. Data is subject to change based on day-to-day moderation decisions, such as appeals.
Jumpstart your corner of the internet today
We acknowledge the Traditional Custodians of the land on which our office stands, The Wurundjeri people of the Kulin Nation, and pay our respects to Elders past, present and emerging. Linktree Pty Ltd (ABN 68 608 721 562), 1-9 Sackville St, Collingwood VIC 3066