3,000 episodes, one link: how Mythical organised 13 years of Good Mythical Morning with Linktree

Three thousand episodes is hard to picture.

It’s nearly every weekday for 13 years. Thousands of intros. Thousands of taste tests. Thousands of internet rabbit holes.

For Rhett & Link, the creators behind Good Mythical Morning, that rhythm has turned a daily YouTube show into one of the internet’s longest-running creator productions. What began as a quirky talk show has grown into a full creator media company. Today, Mythical’s channels reach more than 34 million subscribers.

But milestones like this come with a less obvious problem.

When you’ve published thousands of videos across multiple channels, the challenge isn’t making content. It’s organising it.

New viewers land on the channel and wonder where to start. Long-time fans remember a specific episode from years ago but can’t quite track it down. Great moments get buried simply because there are so many of them.

The content exists. Surfacing it becomes the real challenge.

To celebrate Good Mythical Morning’s 3,000th episode on March 13, Mythical partnered with Linktree to organize some of the show’s most memorable moments using a new feature: YouTube Playlists.

The goal is simple: give fans one place to explore years of content without needing to jump between channels or hunt through YouTube tabs.

The challenge: when your content library outgrows your link in bio

Most creators eventually run into the same limitation. Your bio links are finite, and no matter how many you have, choosing what makes the cut means leaving something out.

When you’re starting out, that’s fine. It might point to your latest video or your main channel. But as a creator grows, especially one publishing regularly, the real challenge becomes prioritization. What goes in the bio this week: the new episode, the live show, the merch drop? Every update means something else gets bumped.

Take Mythical’s ecosystem.

There’s the main Good Mythical Morning channel, the wildly popular Mythical Kitchen, multiple podcast projects, clips channels, the Mythical Store, Mythical Society memberships, and more.

Each part of that ecosystem has its own audience. And then there’s the archive problem.

Thousands of episodes mean years of content that new viewers might never discover unless someone actively surfaces it. A legendary segment from 2016 might be a fan favorite, but unless it appears in a playlist or gets resurfaced, it slowly disappears into the back catalogue.

For creators publishing consistently, this becomes a structural problem.

The “link in bio” forces a choice. Do you link to the newest episode? The main YouTube channel? Your website?

Every decision leaves something out.

What creators actually need is a hub that shows the bigger picture, somewhere that surfaces their content library in a way that stays organised and stays current.

The solution: YouTube Playlists on Linktree

Linktree is launching YouTube Playlists, a feature built for creators who publish videos regularly.

The feature allows Linkers to sync a curated YouTube playlist directly to their Linktree page. Once connected, the playlist appears on the page with thumbnails, titles, and episode counts so visitors can easily browse the full collection.

Fans can start watching videos directly from the page, without leaving Linktree.

But the most important part is what happens behind the scenes.

When a creator adds a video to the YouTube playlist, their Linktree updates automatically. Publish a new episode on Tuesday, and it appears on the page instantly.

The feature was designed around how creators are actually publishing in 2026.

Across Linktree’s global community of more than 70 million Linkers, content is increasingly organised into series, seasons, and themed collections. Podcasts are released weekly. YouTube channels publish regularly. Creators build libraries that grow every month.

YouTube Playlists give those collections a permanent home on Linktree that is always up-to-date.

“Creators aren’t just sharing single uploads anymore, they’re building libraries,” says a Linktree spokesperson. “YouTube Playlists give them a way to organise that work and keep it accessible without having to constantly maintain links.”

The feature is available on Linktree’s paid plans (Starter, Pro, and Premium).

Mythical in action

For Mythical, the feature arrives at the perfect moment.

To celebrate the 3,000th episode of Good Mythical Morning, the team has curated playlists highlighting some of the show’s most memorable moments from across the years.

Those playlists now live on their Linktree.

Fans visiting their profile can explore curated throwback collections, revisit iconic episodes, and jump into different eras of the show without needing to dig through YouTube.

It’s a small change that makes a big difference when your archive spans more than a decade.

Adding playlists turns that page into something closer to a living media hub.

Linktree is also marking the milestone beyond the internet.

From March 9-15, Mythical’s 3,000-episode celebration will appear on a Times Square billboard; a fitting moment for a show that has spent more than a decade living on the internet.

Why this matters for video podcasters and YouTubers

Mythical might be celebrating 3,000 episodes, but the underlying challenge is familiar to almost every video creator. Content libraries grow quickly.

A weekly video podcast produces more than 50 episodes a year. Within three years, that’s more than 150 videos. Add clips, bonus content, and interviews, and the archive expands even faster.

But the infrastructure for organizing those libraries hasn’t always kept up.

Most creators still rely on a single bio link to represent their entire body of work.

That forces a compromise. Link to YouTube and Spotify disappears. Link to the latest episode and the archive gets buried.

Playlists offer a different approach. Instead of pointing people to one piece of content, creators can organize their videos into clear entry points for new audiences.

For example:

• Interview shows might split “Best Interviews” from regular weekly episodes
• Serialized shows might organise content into Season 1, Season 2, Season 3
• Educational channels might separate beginner guides from advanced lessons

This structure helps new viewers understand where to start.

Several Linkers have already been experimenting with the feature ahead of launch. Creators like Yacht Mess Podcast, Amanda Knox, and Nicole Byer are using playlists to organize episodes, highlight conversations, and make their growing archives easier for fans to explore.

For creators building long-running shows or podcasts, this kind of structure becomes increasingly important over time.

Add YouTube Playlists to your Linktree

YouTube Playlists are now available on Linktree’s paid plans, and setting one up takes just a few steps:

• Log in to your Linktree account (or create one)
• Add a YouTube Playlist from the link types menu
• Connect your playlist
• Arrange it on your page

From there, the playlist updates automatically whenever new videos are added.

For creators building long-term video libraries, podcasts, shows, or YouTube channels, it’s a simple way to keep everything organized in one place.

Rhett and Link spent 13 years building something worth watching. If you're doing the same, YouTube Playlists gives your audience a way to actually find it. Add it to your Linktree today.

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